Originate Ideas (Individual)
Music Track Analysis
The chosen track for this music video is "For Free" by Drake & DJ Khaled. This music video is going to involve two people both males in order to create this music video, in order to act the parts of both of the artists parts of the song. The track is within the Hip-hop/ rap genre meaning that the music video will need to involve the concepts and feature involved within the hip-hop/ rap genre with other music videos. By doing this will make sure the genre is conveyed well to the audience in order to maximise how the audience are intrigued within the track and the music video. The song is about a man, who feel that he is good enough for women, portraying a confidents and self motivated attitude within the song and throughout, within the song and the video the attitude from the artists need to be able to convey that emotion in the right way in order to get the message across to the audience.
Performers Style and Image
It is key and very important that both of my performers have the right style and image in order to be featured within this music video, as the part needs to be played and showed in the right way in order to give the message across. Within this track and song, the artists need to both have attitude within them in order for both of them to look self-obsessed, due to the lyrics motivating and speaking about themselves. The style of the image within this needs to be by the use of actions and body expressions in order to show the attitude off, as clothing and accessories will not make this style happen.
The style and genre of the musical track is Hip-hop/ rap, which means this needs to be presented within the music video, in order for this to fit the genre within the visualisation of the music video when this is presented. This maximises the interaction with the audience as they will be able to see the genre by looking and watching the video itself. The boys will need to be dressed within the Hip-hop/ rap genre in order to play the part well, this will involve looking at previous hip-hop/rap genre music videos and artists in order to gain the right inspiration for the clothing and the styles. Although Drake is a part of this song, he is a perfect example of a hip-hop/rap artist, and he's own style is something which fits into this category to present this genre very well, by looking at the clothing helps me to gain inspiration to make the artist fit within the genre well.
By analysing this picture of Drake, the clothing he is wearing is within the casual style which is something the genre carries off, in the sense that it is casual within their music, as they are speaking about casual situations. Within "For Free" they artists are speaking about casual topic about relationship, which is within the style of the genre. Within my music video, the style of the artist and the image should reflect the dressed down genre and style in order to fit within the category well. As well as the style and genre of this song being hip-hop, the video and style of the outfits need to also include the rap artist style, by doing that I have looked at rap artist Kanye West, which shows off this style and theme as well as the rap image.
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| DJ Khaled |
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| Kanye West |
The Video Style and Creative Concept
The video needs to styled, shot and made in the right way in order to convey the right meaning within the right genre, the song is about a man speaking well about himself in order to build his confidence up to the max. This means that within the genre of this music video the video must have the conventions of both the hop-hop and rap style, theme and genre. Within the hip-hop themed videos, there are many low shots with artists taking down to the camera, in order to speak to it in order to deliver the importance of the message, this is something which needs to be shot within "For Free" as the artist will have a powerful ego which could be put into the video and shot in this way. This will be created through the usage of the low angled and close up shot, this will easily show and represent the hip-hop theme well. The boys should make sure that they move to the beat, as dancing and moving is something which is frequently shown within hip-hop music videos in order to coney the hip-hop theme. The hip-hop genre involves within the usage of sport clothing e.g., hats and sweatbands, this is something which shows the genre. However the shots need to engage with focusing of the wealth of the artists, meaning that video should include within the theme of wealth too. The hip-hop genre is mainly around the male orientation, seeing as this is why it is best to use two boys in order to create this music video, the hip-hop video needs to include the link between the lyrics and the videos, this is something which I will make sure to convey as this is something which will increase the power of how the message comes across.
Plans
Research
In order to find inspiration for a new music video, it is essential that research is carried out in order to gain ideas and plan a new music video. For my research I found the music video 'Energy' by Drake. Within this video it was shot within a white room set, which showed a good contrast between the singers and the wall due to them standing out. After watching this, I came up with the idea to compose and create a music video with a featured white wall. As this video was of the genre of rap, the shots and composition of the music video fit within my own theme, for the song 'For Free'. This music video is by the artist Drake who conveys the theme of rap very well, meaning that looking and analysing this video is very beneficial due to ideas and inspiration gained. From this video I have decided that a white wall feature is something which is very effective due to the contrast of the detail to the wall.
As I want to convey the rap theme and genre to be conveyed clearly within my music video of 'For Free', the style and the visuals need to be met in order to produce this, this can be maximised by not only the location of the video but also the clothing and outfits that the actors within my music video wear. In order to gain ideas and inspiration I needed to make sure that research was conducted and found about previous artists work who work and perform within this genre. By looking at research about rap and hip/hop artist, the outfits found show this genre really well which is something I am going to show within my music video, when performing 'For Free'. By looking at the artist I found (Kanye West and Jay-Z), sun glasses are something which are worn by both artists which means this is something I will include for my actors to wear when shooting my own music video. Hats are something which are going to be featured within my music video,as by looking at music videos in the past from artist and researched, this was something which the artists wore, this shows the genre really well.
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| Kanye West |
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| Jay-Z |
Plans
Story Board For "For Free" Music Video
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| Music Video Story Board Plan 1 - Up Until 50 seconds. |
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| Music Video Story Board Plan 2 - Up Until 1 minute and 33 seconds. |
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| Music Video Story Board Plan 2 - Up Until 2 minute and 19 seconds. |
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| Music Video Story Board Plan 2 - Up Until 3 minute and 03 seconds. |
Shooting script/ shot by shot
-First shot: close up of Brandon lip synching behind a black light up wall which will last for 14 seconds
-Second shot: close up of Brandon's shoes, as he walks down the path which will last for 3 seconds.
-Third shot: wide shot of Brandon sitting down on a bench getting his phone out and starting to make a group chat for his party, this will last for 8 seconds.
-Fourth shot: close up focusing on Brandon's phone whilst he received a text message from his 'BAE', this will last for 7 seconds.
-Fifth shot: close up of Brandon's phone when he realises that he can get more girls than his 'BAE', so he sent a group invite to his party tonight. This will last for 6 seconds.
-Sixth shot: up-wards shot of Brandon infant of a white wall lip synching down to the camera, which will last for 12 seconds.
-Seventh shot: mid-shot of Brandon doing his hair in the mirror, which lasts for 5 seconds.
-Eighth shot: close up of full shot glasses, Brandon drinks them all one after another. At the end all the shot glasses are empty. This lasts for 5 seconds.
-Ninth shot: mid-shot of Branding dancing with his eyes closes in between the poles, which will last for 9 seconds.
-Tenth shot: wide-shot of everyone dancing at the party with Brandon lip synching looking at the camera in the centre of everyone. This will last for 10 seconds.
-Eleventh shot: close up of Brandon's face lip synching to the camera, which will last for 7 seconds.
-Twelfth shot: full body shpt pf Brandon singing to 'BAE' who he was originally texting, this will last for 7 seconds.
-Thirteenth shot: close up of Brandon speaking on the phone to his ex 'BAE', which lasts for 4 seconds.
-Fourteenth shot: up-wards shot of Brandon singing down to the camera which will last for 7 seconds.
-Fifteenth shot: wide shot in slow motion of everyone in the party dancing in the club.
-Sixteenth shot: full shot of Brandon lip synching whilst he is dancing, making eye contact to the camera, this will last for 10 seconds.
-Seventh shot: close up of Brandon lip synching to the camera, this will last for 10 seconds.
-Eighteenth shot: wide-shot of people in the club dancing in slow motion, this will last for 13 seconds.
-Nineteenth shot: close up of the DJ dancing with his headphones on in the club. This will last for 7 seconds.
-Twentieth shot: wide-shot of people dancing to the beat of the music up and down, this will last for 5 seconds.
-Twenty first shot: close up of both Brandon and Martin closing the song, Martin will be dancing and Brandon will be singing. This will last for 9 seconds.
-Twenty second shot: wide-shot of everyone dancing in the club closing the song in, this will lat for 5 seconds.
-Twenty third shot: close up go everyone dancing and singing which will last for 7 seconds.
-Twenty fourth shot: wide-shot of everyone dancing slow motion in the club, which will last for 11 seconds.
Selection of technical and performance crew
This is the list of people who are going to be involved in the making of our music video. They all have specific roles which all combine together to create the music video.
-Brandon Foran is going to be an actor, acting as Drake. His responsibility is portraying Drake. He will also closely work with the director and choreographers, Morgan Jays and Olivia Spalter because they need to have good communication.
-Martin Wassmer is going to be another actor, he will be portraying the role of DJ Khalid. He will be working along side Morgan Jays and Olivia Spalter who are the directors and choreographers.
-Morgan Jays and Olivia Spalter are going to be the directors for the music video. They will be looking after things such as; scripts, location, costumers, storyboard, target audience, props, floor plan. They will be looking after everything within the music video to ensure its a successful music video. However, Olivia will be taking on specific roles as well as Morgan
-Morgan Jays and Olivia Spalter will be joint producers because we will purchase everything we need for the music video including props such as; jewellery, clothes etc.
-Morgan Jays and Olivia Spalter will be both editing the music video although, we will be editing different parts of the music video depending on our abilities to use Final cut pro.
Team roles and responsibilities
-Morgan Jays and Olivia Spalter are both filming the music video together, in order to make it the most successful it can be. Although, we will have specific scenes we will film individually in order to use our individual skills.
-Morgan Jays and Olivia Spalter are both going to edit the music video together, we will be giving both our input which is useful because there is two different opinions
Production organisation and schedule
-Sunday 5th January we will be starting to film the first 4 scenes of our music videos. We will be filming part of our music video in Brandon Foran's house. Our second location is going to be in JCoSS's sensory rooms which we will be filming the club scenes and Martin's lip synching scenes in. We aim to start at 12pm at Brandon's house where we will be filming Brandon lip synching the whole song through so that we have enough footage. We will be doing this twice in case any lip synching is off time and there are any problems with the camera.
Location Recce's for "For Free" Music Video Filming - Locations
Location 1
Location Address:
59 Elgood Avenue
Northwood
London, England
HA6 3QS
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Date of Assessment:
Monday 30th January 2017
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Risk Description
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Risk (1-5)
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Prevention of the
Risk
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Water
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3/5
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Water becomes a hazard when it comes into contact with
electrical equipment yet also could be hazards causing people to slip whilst
on the set of the music video shooting. By preventing this, on set there will
be a rule put into place explain that their should not be any water or liquid
near any of the equipment due to this causing sparks and even fire.
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Heights / Stairs
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4/5
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Within the house there are stairs leading upstairs, as the
scene is downstairs not many of the crew and producers will be going
upstairs, however they could go upstairs for costume changes meaning that
there is a hazard of tripping and falling down the stairs. However this will
be prevented due to the lack of people going upstairs, there should be a
clear staircase to make sure there is nothing to trip on.
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Public
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2/5
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Within this shoot we are filming in non public areas
meaning that the public will not have any problems caused by our shoot,
however if the location changes on the day for a technical reason, the public
will need the consent for us to film within that area. This will be prevented
due to the permission, which we will ask for.
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Electricity and Equipment
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3/5
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Electrical equipment is going to be used within this shoot
with camera, lighting and computers; this could be a hazard due to wires or
electrical fuses. In order to prevent
this the wires will be put around the room meaning that no one will trip or
fall due to the equipment around the set. No water will be near the electricity
meaning that fuses will be safe from harm due to the water being strictly
away from our equipment.
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Open Flames
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5/5
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As this is within a house, the kitchen is very near to the
room we have chosen to film in meaning the gas from the cooker, could
potentially be of a fire risk for us. In order to prevent this, there is a
fire extinguisher within the house; with fire blankets for the assistance if
a fire were to occur.
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Trip Hazard
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4/5
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On a set wires and equipment could be in the way and cause
people and the set crew to fall, in order to prevent this risk form occurring
would be to tap the wires securely down to the ground yet also around the
room to ensure they are not of high level or sticking out, the equipment will
be returned to their station and position after use to ensure than not one is
able to fall over the equipment misplaced around the room. . (This is the
same for every room within this shoot). Within the sesory room, there are
wires and stairs which could cause a trip hazard, however this will be
prevented by the use of signs as reminders and the wires will be put away
correctly and out of the participants way.
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Emergency Contacts for Location 1
Local Hospital:
Watford General Hospital
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Address & Phone
Number:
Vicarage Road
Watford Hertfordshire WD18 0HB
Tel : 01923 244366
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Local Police:
Northwood Hills Safer Neighbourhoods Team
Ruislip Police station
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Address & Phone
Number:
5 The Oaks,
Ruislip,
Middlesex
HA4 7LE
Tel: 020 8721 2546
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Location 2
Location Address:
Castlewood Rd,
New Barnet
EN4 9GE
(Sensory
Room)
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Date of Assessment:
Monday
30th January 2017
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Risk Description
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Risk (1-5)
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Prevention of the
Risk
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Water
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1/5
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Within the room we are shooting in, there are not water
taps or drinking permitted within this room at the location, meaning that
this is of a very low risk due to no water affecting the area and the risk of
others. However if someone were to bring a drink or water into the location
and spill it, the cleaning staff would make sure this were to go before
damage to others.
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Heights / Stairs
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0/5
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This location is on the group floor meaning there are not
stairs within the location, the equipment will be placed on the ground floor
meaning no one would need to go up any stair to retrieve the equipment.
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Public
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2/5
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As the location is within a school the pupils may be
walking around, however within this shoot we are booking this room in order
to make sure no one is in it, meaning that no pupils we be of high risk,
however if pupils were to come in, we would stop filming due to the lack of
permission we have from themselves to film.
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Electricity and Equipment
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3/5
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Electrical equipment is going to be used within this shoot
with camera, lighting and computers; this could be a hazard due to wires or
electrical fuses. In order to prevent
this the wires will be put around the sensory room meaning that no one will
trip or fall due to the equipment around the set. No water will be near the
electricity meaning that fuses will be safe from harm due to the water being
strictly away from our equipment.
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Trip Hazard
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4/5
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On a set wires and equipment could be in the way and cause
people and the set crew to fall, in order to prevent this risk form occurring
would be to tap the wires securely down to the ground yet also around the
room to ensure they are not of high level or sticking out, the equipment will
be returned to their station and position after use to ensure than not one is
able to fall over the equipment misplaced around the room. (This is the same
for every room within this shoot).
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Local Hospital:
Barnet
Hospital
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Address & Phone Number:
Wellhouse Lane
Barnet Hertfordshire EN5 3DJ
Tel: 020
8216 4600
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Local Police:
East Barnet Safer Neighbourhood Office
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Address & Phone Number:
13 Cat Hill,
East Barnet
EN4 8HG
Tel: 020 7161 9010
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Location 1
Location 2
Permissions to Film
In order to film legally and sufficiently, it is essential to make sure you gain the right permissions to film in order to make sure every has their right authority to make sure they are applicable and give their full consent to film. Within the permission to film it gives permission to film within the given chosen location due to the permission given by the home owner, yet also the personal rights to film which gives the consent that the actors know that the video includes their body, face and voice where this could be streamed and shown to others. Below are the copies of the permissions to film form, now this is complete we have the correct rights to film, within the right locations. As the location does not belong to us ourselves, permission is required as an essential piece of the permission to film.
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| Location Permission Form - Brandon Foran |
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| Personal Rights to Film - Brandon Foran |
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| Personal Rights to Film - Martin Wassmer |
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| Location Permission - Androa Laurence |
Clearances
Clearances are permission processes which allow the streaming and the usage of pieces of music, when creating a music video it is essential to make sure you have the right permission to use a song in order to air. As my music video, is for a student course work benefit, this music video will not be uploaded publicly meaning that this video will not be able to be seen by the public eye, meaning that permission and clearances for this instance are not permitted due to the circumstances. However music videos which are streamed need the correct permission for their music videos to be uploaded and created legally.
Within a real professional music video, copy right would need to be agreed and cleared by the copy right from the record label or owner of the song, this needs to be cleared in order to have the ability and legal rights to use that piece of music within the music video. Without this permission and clearance the music video would be created illegally with potential consequences which may follow to the misuse of the music. After the music is cleared, the music video needs to agree that it has received the correct copy right information and permission to stream to the public. For example if the music video was put onto YouTube, they would need to make sure and find out that the right copyright has been confirmed in order to upload for the public to watch.
