Unit 29 - Music Video Production - Assignment 1 (Notes)

Music Video Analysis: 

Andrew Goodwin's, states that every music video will include some or more of these elements:

- A link between visuals and lyrics. (Compliment, contradict or amplify.)
- Having a link between the visuals and the music. (Compliment, contradict or amplify.)
- Having a certain genre of characteristics within a music video.
- Having intertextual references.
- Contain notions of looking.
- Show voyeurism (Sexual pleasure from watching others).
- Demands of the record label.
- Whether the video is a performance, narrative or concept based.

I am going to apply, Andrew Goodwin's music video theory to Rihanna and Drake's music video "What's my name?".

A link between visuals and lyrics. (Compliment, contradict or amplify.)

Within this music video, Rihanna sings solo with only her in the shot, yet as the song progresses dancers and musicians join in as she is singing. As Drake is singing he is around Rihanna singing to her and appointing the words to her for her to hear. Some of the lyrics are played behind scenes of both Drake and Rihanna, they are not accompanied by lip syncing as this is in the background, yet explaining the scene and the genre of love. Seeing Rihanna singing in the street, she is in the main focus in order to capture the lip syncing of her words. This song is of most reference of love, as this is something, which is represented and shows well.

This is an example of her singing about love, this is a solo part within the lyrics therefore she is seen on her own lip syncing to the lyrics.

This is a scene where Drake is singing to Rihanna this is conveyed through his personal facial expressions yet also the words sung within the lyrics.






Having a link between the visuals and the music. (Compliment, contradict or amplify.)

The visuals are something, which you are watching whilst the music video is playing. Within this music video, Rihanna is moving to the beat in the street by walking, yet Drake is singing to Rihanna standing still as if he was speaking to her. However as the song moves along with the beat, towards the chorus Rihanna is dancing along side the musicians who are playing the drums and creating the music as this is along side the beat. Rihanna within all these scenes captured are lip synching to the camera will full eye focus, however when she is dancing the eye contact is lost by the movement.

Rihanna is walking to the beat of the music by applying full eye contact and lip synching due to the cameras movement.

Rihanna has picked up the beat by moving with the music surrounding by musicians, showing her importance as being of the centre of the focus. She trying her best to have eye contact with the camera, despite the beat and movement and lip synching to the lyrics.

The chorus of the music acts like a conclusion for the song due to all the scene put into one after the other to review Rihanna and Drakes relationship.







Having a certain genre of characteristics within a music video.

Like most music videos, this one conveys the main genre of love and relationships this is created by the overall characteristics from both artists by also the words of the music. The shots that we get to see show that Rihanna and Drake were in a relationship, but drifted apart, due to the flash back of their own relationship together in the past. This shows happy times of them both due to the smiles and the happiness of their facial expressions. We can see that both of the artist want to be with each other due both of the artist having the happiness and care for each other.

 This shows that they are in love with each other by the facial expressions and the body language from both of the artists.

This is a flash back and part of their relationship showing a positive genre and character from both of the artists.









Having intertextual references

This is the part in music videos where it includes a beginning sentence to introduce the music videos, this is like a copy of a film introduction for the opening of a film. This is something which is not shown and put into this music video, yet is used in many. This is to present and show who and what the music video is about.